"Trade, collect and create digital art trading cards..." (From the link preview.)
"Collect, Trade & Create
Trading cards for the digital generation" (From the main page for guests and users not signed in.)
Trading is a major aspect for any card collector, whether it be digital or physical. The thrill of finding and acquiring that card you have been looking for forever. Offering cards that they may be interested in, offering a small fortune, sometimes even resorting to begging.
There are multiple factors that must be considered during a trade. How many cards do you have.(Your Supply) How many cards were made.(Total Supply) How much do you want or need a particular card.(Demand) How much do they want or need your card or cards(Their Demand)...and how much they beg.(Mercy??)
Neonmob tried to simplify things a little by creating a rarity system. Different cards within a set were given a rarity and had more or less cards produced then cards at another rarity level. Each rarity level was the same proportion from each other as well. One extremely rare would equal: 1.5 very rares, 2 rares, 3.25 uncommons, or 5 commons. Recent sets when released were also given one of four standard bases, 100, 200, 400, or 800 copies per extremely rare. This made trading between different sets easier as well. By using these standards for production of card series, many traders will try to match these rarities to simplify the Supply factor.
Part of the new system Neonmob is implementing will be to dispose of the standard set sizes and produce any given series for a specified length of time. Every time someone opens a pack and receives that card, the rarity goes down even more. The more popular a series, the less rare and in turn less valuable the series will become for trading. Also If one of Neonmob's key features is "trading" why would someone need to trade if they can continue to open packs until they get the cards they need? What's the rush.
Another change that Neonmob is implementing will be allowing the user to purchase packs with a guarantee of a higher rarity. Appealing idea for those trying to finish a set, and the creators MAY get more money IF it works. However with cards being produced without limit as they are opened, theoretically a popular series could end up with so many rares being produced from paid packs that they outnumber the commons and uncommons. Users who pay for too many packs will be forced to trade away their "rares" for the commons and uncommons that everyone else acquired for free.
For the creator, these changes may be beneficial for you, and for Neonmob, increasing your revenue and creating greater exposure. But for the trader, these changes mean unnecessary complication and a major imbalance in the system. The rarity between cards will become more dis proportioned with every pack purchased, discouraging many users from further trading. Over time as Users decrease, sales will decrease as well and revenue will decrease. Already Neonmob has dropped in ranking from 51,884th most visited site to 64,757th in the last 30 days. Many people are upset by these changes and are talking about leaving. At some point you have to decide if "culling the herd" and "bad press" are really worth the extra revenue over the short term.